Say ba-bye to brass and frizz, and hello to bright, bouncy tresses! With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power – combo with Tone It Down solid conditioner for luminous locks.
Pro tip: to keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
Ethique Solid Shampoo Bar - Tone it Down 110gm
Thanks to power-packed concentration, one clever little shampoo bar has the same hair cleaning capacity as three 350ml (11.83oz) bottles or more than a one litre (33.81oz) of salon quality liquid shampoo. Without water, you’re left with a super-concentrated bar packed with active ingredients. The bottle? Diluted. 70% of a typical bottle of shampoo is water. For conditioner, it’s around 90%.
Switching from bottle to bar also saves the water required to manufacture plastic – an average of 700ml demanded per 350ml bottle – and prevents it from clogging landfills and wreaking havoc in our oceans.
Super-concentration works for your wallet too. Add together the cost of buying three bottles of decent-ish shampoo from the supermarket, and it’s about equivalent to one Ethique bar.